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Social Networks and Architecture. Think About It.

Posted by: Bruce Nussbaum on June 19, 2006

This from Jessi Hempel, now covering innovation full-time with me:

Hey Bruce, a quick note for the blog: This morning I spoke with Michael Fazio, a Chicago-based architect and principal with Archideas, about the work he’s done with Jump Associates. He worked with Dev Patniak and the Jumpsters to design the new Jump space. He described the community-based planning model that he uses to approach design in which he maps the informal social networks that dominate an organization. Before designing a new space, Fazio surveys employees, asking a number of questions like: Who would you bounce ideas off of? And: Who would you hang out with?

Fazio says that identifying the strength and density of these networks leads to “a spider chart of relationships that is more powerful than the org chart in terms of how work gets done.” Apparently others appreciate his strategy. He has just been retained by Chicago’s Institute of Design to work with them to design their space. Fazio will work with ID initially to evaluate whether to remodel their existing building, remodel one of a half-dozen nearby buildings, or design a new structure.”

Is this going to be a new core competence for architects? Is any school teaching this stuff?

Reader Comments

Marianne Richmond

June 25, 2006 7:40 PM

Interestingly enough, the MIT School of Architecture and Planning ( is also home to the MIT Media Lab ( where there seems to be lots going on in research of social media ( and they seem to be incorporating social networks into their architecture and planning program and architecture and planning into their social media porgram.

I came accross it looking for social network research.
Marianne Richmond

Avi Flombaum

September 27, 2007 8:21 PM

I just co-founded a social network for Architecture and Design called Designer Pages.

Architectural Modeling

March 19, 2010 7:58 AM

I just looking for architectural drafting, design, modeling and architectural modeling projects. so what should be the useful for me. at your blog i found some relevant info and looking for positive response.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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