Secrets of Great Brainstorming Sessions.

Posted by: Bruce Nussbaum on June 9, 2006

Google’s Marissa Mayer is on the cover of our first issue of IN as one of five featured corporate innovation champions (we show how they do it—how they build and maintain innovative cultures). Here are Mayer’s 9 rules for creative brainstorming. No, they are not obvious. They are actually insightful and useful.

Reader Comments

Sam

June 11, 2006 3:15 AM

Hey Bruce-

How many times has Marissa Mayer been on a cover regarding innovation? Is BusinessWeek following Fast Company's direction now? Is Mayer the only innovative exec out there worth putting on a cover? Granted she may be the cutest and Google's PR folks may feel she is a better bet then their two Star Trek founders but I would think BusinessWeek would want to take this issue in a different direction than what Fast Company and others have already done. I get it, she is a busy person--does that make her innovative? Based on her daily schedule I think her assistant needs to pencil in a beer or a movie. Can you say burnout? As an avid reader can we please move beyond Google and search?

Rushikesh kulkarni

June 12, 2006 5:56 AM

Well I think Sam Google does deserve it. Google is one of few companies who is able to crack the hard nut of developing creative and innovative corporate culture. I would say besides the innovative products they built their biggest achievement is to have a innovative culture and being able to sustain it to a long time. This is what really matters for any company in a long run. But Bruce certainly I do agree to what Sam is trying to say that there are many more companies who were not able to develop innovation culture but have made it using collaborative innovation method by hiring agencies to get the work done some example are definitely Intel's and Hp's initiatives in emerging markets. Apart from the bit shot companies there are many NGO's and establishment who are also becoming design and innovation incubators. Can we have some of those stories as well....?

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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