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Modernista Wins The General Motors' Cadillac Account.

Posted by: Bruce Nussbaum on June 28, 2006

Modernista!, our partner and designer of IN—Inside Innovation—just picked up most of General Motors Cadillac account, ending the 20 year reign of ad agency Leo Burnett, part of the Publicis Group. I know how creative these folks are and how they can really shake up an organization and bring in new energy and insight. Modernista! is best known for its great Hummer ads and if you want to spend some quality humor time, check out their site.

Opening up to fresh, outside voices may be the single most important strategy that corporations can do to foster innovation. Hiring new people, buying new companies, networking, bringing your customers into design and production all lead to innovation. And finding the right partners is so key.

I learned a lot from Modernista! in doing issue # 1 of Inside Innovation. But not enough. So we’re asking them to do issue # 2 as well. Some things worked really well in the premier issue, but not all. I tried to take blogs and the web to a managerial audience that doesn’t frequent the web very much and I’m not sure I hit it perfectly. I could use your suggestions on that—and on any other features of IN. Right now, we plan to get grittier and more detailed in our stories to give our target audience of senior managers more takeaway in making innovation work in their organizations.

Again, any suggestions are welcome.

Reader Comments


June 29, 2006 4:24 PM

Looking forward to issue #2 Bruce, it'll be interesting to see how IN morphs over it's first few issues. If you're interested, I posted my thoughts on the inaugural issue of IN on our firm's blog a few weeks back. The post is here:



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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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