Patrick Whitney's Design Strategy Conference is Happening Now.

Posted by: Bruce Nussbaum on May 16, 2006

I’m in Chicago, heading over to the IIT Institute of Design’s Strategy Conference cocktail bash/welcome. I’m hoping to meet up with some of the speakers and participants, like Ben Tsiang, from China’s SINA.com. Jim Wickes Director of Consumer Experience at Motorola, Rob Forbes, Design Within Reach, Roger Martin, Dean of the Rotman School of Management, the amazing designer, Clement Mok, Todd Tillemans from Unilever and Blaise Zerega, Managing Editor, Conde Nast Business Media. Hey Blaise, what’s with the name?

I was at Patrick’s last Design Strategy conference in Beijing and I’m still using the IP I picked up there. This one is gonna be terrific too.

Reader Comments

David Armano

May 18, 2006 7:16 AM

Captured a few thoughts (and even a Warhol-esque photo montage) from day one:

http://darmano.typepad.com/logic_emotion/2006/05/iit_strategy_06.html

"The combination of the venue, speakers, community blog, photos, podcasts, all add up to a great experience. If you plan on hosting a conference, you should check out how the IIT turns conference into experience."

Jim Meredith

May 18, 2006 2:29 PM

Bruce---

I really enjoyed your chat with Patrick and Blaise yesterday afternoon. Your comments about CondeNast were very generous---it will be interesting to see their contribution. It does seem, however that you at BW, and now with IN, seem so very far ahead--and in a very appropriate space. Thanks very much for your INfluential efforts---in the "rising tide" mode, you are contributing to a much more robust dialogue now that others are joining the conversation!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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