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Korean Companies Innovate in India.

Posted by: Bruce Nussbaum on May 26, 2006

Looks like Korean companies like LG and Samsung are doing great in the Indian market. According to the IFC Innovations in Emerging Markets site: “Korean companies have also invested time and money tailoring their products to the Indian market. Samsung’s cell phones provide Hindi language menus, and their washing machines are especially designed to wash saris.” And LG is a leading brand in microwaves, TVs and refrigs.

Thanks again to Niti Bhan, who points out that the key to success is to localize, localize, localize. Niti is the most perceptive person I know of the Indian market and scene. Thanks Niti!

Reader Comments


May 30, 2006 7:27 AM

Korean companies do succeed in establishing themselves; but fail to sustain themselves in the Indian markets. This is because of sub-standard service facilities. The quality of servicing a company maintains spreads fast through word of mouth. Ask, for instance, any one who has bought an LG refrigerator. He would strongly advise hid friends against buying one because of his own disgusting experience with the service people. Korean companies in India are at best, flashes in the pan.

krishan kumar

September 2, 2006 4:40 PM

pse send your all addresses to communicate with hr depatment


January 28, 2007 11:52 AM

↓↓ Yes, that may happen, however, I guess you are matured and educated enough to notice that it is very hard for foreign companies, investing in India, to train local workers. First of all, I am nothing like pro-LG or pro-Korea. I have no relevance to the cooperation or the country, but let me point one thing out, as a person who is living in US now, and able to compare my life in US in present to my life in India in the past. If you have been to any other richer countries such as US, UK, Germany, Japan, Korea, Belgium, Canada, Spain, Arab, Singapore or even China, and had an experience to buy or use LG service, you would notice how different local workers or servicemen behave infront of consumers from local workers in India do. India has great capacity to develope, but yet huge percentage of Indian people are uneducated and fundamentally lazy.


March 23, 2007 10:16 AM

i find job in korean company in india


October 26, 2007 1:05 PM

I'm a marketer who lives and works in India. one of the things the korean companies got right as opposed to many others including Sony and Whirlpool, was that they started by assuming the indian consumer was smart. They came in with their latest product range while ensuring that their 'value packs' were also out in stores. They really wooed the Indian consumer. Re-designing their products for India came much later.


May 16, 2009 9:11 AM

Name the only Korean company that has sponsored a mutual fund in india


October 4, 2009 7:57 AM

how to find korean companies contact details in India

Th. Reo

July 19, 2010 1:33 AM

Let me know if vacancy for office co-coordinator in Korean company.

Latest Fashion Kurtis in Mumbai

November 15, 2010 5:23 AM

Grab elegant and stylish Designer Kurtis from Envi fashion.

Latest Fashion Kurtis in Mumbai


December 5, 2010 5:05 AM

If you are in uncomfortable position and have no money to go out from that point, you would require to take the personal loans. Just because it would aid you unquestionably. I take student loan every year and feel myself good just because of it.


February 15, 2011 3:46 AM

that good


April 20, 2011 12:00 AM

Koreans very well know the corrupt Indian Bureaucracy and lethargic policing in consumer market of India. So they siphon off "Made in Korea" surplus/rejected/seconds stuff as Made in India. I am victim of such cheap product and the company is least bothered to look after compliant since day one. Digging out information revealed a different story altogether of cheating masses. Japanese & German products and Japanese & German companies are more honest and consumer friendly than Koreans with only money minded approach.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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