Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
Looks like Korean companies like LG and Samsung are doing great in the Indian market. According to the IFC Innovations in Emerging Markets site: “Korean companies have also invested time and money tailoring their products to the Indian market. Samsung’s cell phones provide Hindi language menus, and their washing machines are especially designed to wash saris.” And LG is a leading brand in microwaves, TVs and refrigs.
Thanks again to Niti Bhan, who points out that the key to success is to localize, localize, localize. Niti is the most perceptive person I know of the Indian market and scene. Thanks Niti!
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.