Looks like Korean companies like LG and Samsung are doing great in the Indian market. According to the IFC Innovations in Emerging Markets site: “Korean companies have also invested time and money tailoring their products to the Indian market. Samsung’s cell phones provide Hindi language menus, and their washing machines are especially designed to wash saris.” And LG is a leading brand in microwaves, TVs and refrigs.
Thanks again to Niti Bhan, who points out that the key to success is to localize, localize, localize. Niti is the most perceptive person I know of the Indian market and scene. Thanks Niti!
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