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We’re hours away from pushing the button (or whatever production does) and sending the premier issue of IN—Inside Innovation to the printers. And guess what? We’re still debating the cover with Modernista! They’re sending us new concepts as we count down and they are so great. I don’t know which one we’ll pick. But it better be soon.
So what have we built? I’m a believer in perfection being the enemy of innovation, right, so, issue #1 is our first iteration. It will change and get better. But I do love it so. We have an incredible cover story full of amazing individuals and showing how they are trying to change their business cultures. We have a case study of a brilliant new service innovation. We have deep dives into design thinking, a new place for CEOs to find managerial talent, a car that goes for over $700,000 and is unbelievably fast and feline—and more, I promise you.
This is education at its best. The “how” of how to make innovation work in your company—and in your non-business organization, like society in general. It’s granular, full of real-life examples, yet exquisite in execution.
We have an amazing team. I think I’ll stop now and calm down. The flow is killing me.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.