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IBM, Whirlpool, OXO, Pentagram and the Brooklyn Bowery--An Inside Look At How Design and Innovation Really work.

Posted by: Bruce Nussbaum on May 7, 2006

The hottest business and design conference in New York this week is the one that has IBM’s Lee Green, Whirlpool’s Chuck Jones, Pentagram’s Paula Scher, COPCO/OXO’s Sam Farber, Milton Glaser himself (folks, these are legends in the innovation and design game) and more dazzling personages talking about the real work at @issue’s conference on Business & Design on May 11.

These senior corporate design leaders are going to discuss the process—what they have to do to inside their organizations or inside other organizations to generate design solutions that give terrific cX, bolster brands and sell stuff. There is lots of time for networking and gabbing, lunch, breaks, etc. It’s at Rockefeller University on York Avenue and 66th street and starts at 8:30 AM. I’ll be moderating.

If you haven’t started reading @issue, you should. The best corporate and startup case studies of companies using design to gain competitive edge are in this magazine—which itself is wonderfully designed.

Peter Lawrence has been telling B-Schools to incorporate design thinking in their curriculae for over a decade. With some progress these days. Hey Harvard, listen to this guy!

Reader Comments

Steve Portigal

May 7, 2006 9:33 PM

Agree that @Issue is a good source of case studies and other information. However, subscribing to it can be a bit of a problem. My subscription stopped coming when I moved 2.5 years ago and no amount of pleading by email will make them send it to me again. I've turned a LOT of people onto that magazine over the years, and now I'm out in the cold. Their website offers contact information, but the only time I got a message back it took about 3 months and didn't help resolve the situation at all. CDF has an infrastructure problem, as far as I can tell, and if they want to promote their magainze, they would do we well to be a little more consistent in actually getting into people's hands.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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