P&G’s super innovation driver Claudia Kotchka has been a huge help in shaping our new magazine IN-Inside Innovation. She advised us on how to fill the white space and show managers how to build innovation organizations and cultures. And Claudia is featured, along with several other champions of innovation, in the premier issue.
As part of the first issue of IN, we are presenting the blogs and books that key innovation managers read first thing in the morning and last thing at night. Here are Claudia’s blogs:
Nussbaum on Design
Creating Passionate Users
Consumer Generated Media: Media, Marketing, & Mayhem
The Long Tail
Noise Between Stations
This Blog is at the intersection of anthropology and economics
How to Save the World
Now take a minute and think about this list. I figure it’s worth about $1 million to you—if you use it wisely.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.