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Business Week Is Launching INside Innovation.

Posted by: Bruce Nussbaum on May 14, 2006

I’ve been keeping it a secret but word is getting out so it’s time to simply say that pretty soon you’re going to see something spectacularly amazing, insightful and useful—INside Innovation. I call it IN. IN will be a deep, deep dive into the innovation/design/creativity space. It will surprise, inform and connect you.

I’ll be describing the backstories to IN as we head toward launch. The first bit of news—IN is being designed by Modernista! Modernista does those great hummer ads—have fun and spend some time watching them on their site. Modernista just got a big Cadillac campaign. Gary Koepke, co-founder, was also founding creative director for Vibe magazine, that great hip-hop music mag. Senior designer Katie Andersen worked at the hot 2X4 design firm in NYC for 10 years.

More to come.

Reader Comments

Steve Portigal

May 15, 2006 2:35 AM

Poor Modernista. They get a big juicy link like this one, and their home page features prominently an item from September 2005. Umm?

Does that reinforce their brand? Or do we all just say "oh they must be too busy with real client work to deal with their own presence?"

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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