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Branding and Innovation in India.

Posted by: Bruce Nussbaum on May 8, 2006

Two very sophisticated analyses of what is happening inside India by extremely knowledgeable people—Brad Nemer of Motorola, the insightful Niti Bhan and Manjeet Kripilani, BW’s top Indian correspondent who appears to know the entire Indian economic and political elite—can be found on the I&D.

Brand Magic In India, by Nemer and Bhan, highlight the pitfalls of global corporations just exporting their brands to India without understanding the many local cultures.

And Manjeet writes about the Society for Innovation & Entrepreneurship at the IIT campus in Bombay. I had no idea that SINE even existed and that it was a real business incubator that commercializes faculty and student ideas. VCs are flocking there. There are 15 businesses now ongoing at SINE.

Have you heard of Webaroo, a SINE creation, that lets you download web pages to your PC, cellphone or PDA where you can read them without being online?



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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