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A Really Great Blog For Innovation.

Posted by: Bruce Nussbaum on May 2, 2006

Check out Mark Vanderbeeken’s redesigned blog putting people first. It focuses on consumer experiences but has a lot more interesting stuff on innovation.

The redesign is beautifully done. Clear information design. And look at the “experience map” created by David Armano.

Also check out Mark’s latest project, This is what they say they do:

What We Do

Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by creating valuable user experiences.
People and their experiences are our key reference point. They guide us when we conduct research, develop creative strategies, create solutions, design prototypes and test results.

Experientia is based in Turin, Italy, and is a member of the Finsa Group.

Reader Comments

Mark Vanderbeeken

May 2, 2006 2:58 PM

Thank you very much Bruce. The address is actually Mark

Mark Vanderbeeken

May 2, 2006 4:44 PM

Hi Bruce,
Sorry to bother you again. The company, which is not just mine, is Experientia and it is indeed at the address you indicated - The blog Putting People First, which is mine entirely, is at
All the best from Turin,

David Armano

May 3, 2006 2:47 AM


Nice work calling out Mark's blog. It's a terrific resource for both designers and business people alike.

And I'm glad you liked my Experience Map. The PDF can be found on Logic+Emotion.

Keep up the great work! Look forward to hearing you speak again at the IIT Strategy conference.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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