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Design schools such as the Hasso Plattner Institute of Design at Stanford are increasingly the place for CEOs and top managers to send execs to learn how to be innovative and creative. Check out this new course at Stanford given by Diego Rodriquez, one of the columnists on the Innovation & Design site.
Let me quote from the course description:
“Project teams will be composed of master’s students from diverse disciplines including engineering, design, business, the behavioral sciences, and education.
Learning how to become a better design thinker will be a major focus of this course. Students will apply the “build to think” philosophy of the d.school and create prototypes of everything from viral marketing campaigns to entire businesses.”
In an Age of Innovation, where a great Talent Shift is under way, this is what companies need their managers and employees to do.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.