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Is Microsoft Really Innovative? Lots of Global Senior Managers Think So.

Posted by: Bruce Nussbaum on April 19, 2006

OK, I a, getting getting lots of messages offline about Microsoft being # 5 on the BusinessWeek/BCG Most Innovative Companies list. What’s up with that, they’re saying. Not too many folks, especially in the valley, look at Microsoft and see innovation. Many just see monopoly profits. But there is a case to be made and here are the raw “Why’s” from respondents to the survey. Do they have a case or not?

Here goes with Microsoft:

Again, providing solutions to make things easier/better than people even realize they need.
Again, they use the whole business value chain to drive improvements for customers and advantage for themselves.
Always entering new business lines
Being the number one on the industry, is significatve the effort done to “keep on going” with innovation.
Better strategies than anyone else to counter competition and also innovative in removing any new companies in the way of growth to Microsoft
Capable of bringing to the market new and innovative products even if not discovered within Microsoft

Capable of bringing to the market new and innovative products even if not discovered within Microsoft
changed and dominates PC market
Changing the world
Command of the entire sector
Complete and total ability to capture and retain an immense customer base. We need to figure out how to innovate our offering to do the same.
Continue innovation to keep a market leadership position.&LF;Extend leadership into other ares as games, internet
Creative use of technology to make life more managble for businesses and consumers.
Deloyment of new technolgies
for changing the whole game rules once the competitor's threaten to come close
For their dominance in the software business
Fully integrated approaches fo business and personal productivity
good pipeline of innovation, execute a few priorities
He is alway change by IT
Holistic product & services range
I like their ability to take risks.
Imaginative, first rate products
Innovation & marketing leader
Keep innovating products and services/ lead industry trends and market/ Constantly expand to other markets and value chain
Leads indurstry and managed to lock in the market
lider the way for the internet
Makes the brains/OS that run the world's computers
Mixed development acros the world and combining it excellent market delvery of the products
MS windows is just an amazing tool for my day to day activity for moderate pricing. Plus, MS is on the top of innovations with regular system update and additional application launch
New product and new business
New product offerings
New products, new alliances, new business models
No other company in recent history has been able to acquire a similar level of presence in out day to day life, and this occurred through new products and/or services.
Not always first but listens to customers or they wouldn't have the market share they have.
Permanent launch of new products such as Vista, etc.
Pioneers of operating systems, continue to recreate innovation in new areas
planned obsolence with product upgrading
Reeineventing the desktop architecture
Seeks to improve their products
spreading knowledge to each and every home
The speed at which Microsoft has infiltrated the lives of the global population in a useful, practical way is nothing short of an innovation miracle.
their business is made by innovation
Their innovations are still resulting in our way of life.
they did not exist 25 years ago; they're kings of the world today
They gained a dominant position, and they have maintained it in one of the most competitive businesses.
they have a longterm vision and realise it step by step
they have customer relevant solutions in almost every case industry first
They manage to keep a very strong product development pipeline with everybody else in the world shooting at them
They manage to keep the biggest market share in an industry in which technology can be obsolete in days.
Utilizing their platform for new products and services very well.
World leader in software development
x-box outside traditional sw field

Reader Comments


April 23, 2006 11:00 AM

"Innovative, competitive counter strategies" are forgiving phrases for a company that is just plain abusive, and continues to collect taxes for markets they only participated in, often illegally and unethically.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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