P&G's Open Source Innovation Revealed.

Posted by: Bruce Nussbaum on March 9, 2006

Procter & Gamble’s Larry Huston and Nabil Sakkab show how P&G’s open source model for innovation now generates 35% of the company’s innovations and billions of dollars in top line growth in the March issue of the Harvard Business Review.

It’s an excellent inside read of the company’s Connect and Develop model.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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