Microsoft Designs Ipod Packaging Video--It's Parody and in Parody, There is Truth.

Posted by: Bruce Nussbaum on March 15, 2006

It’s been buzzing around for weeks, creating laughter everywhere—the MS version of iPod packaging put out by the MS packaging group itself. I don’t quite know where it leaked but the video parody poped up on the iPod Observer blog recently. Microsoft confirmed it came from within.

Kudos to Microsoft to be able to laugh at its design and innovation shortcomings. Always the first step toward making a better product or service. Now that we’ve all howled at their tendency to clutter, we should expect Microsoft’s next packaging to be much simpler and clearer, right?

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In contrast to the "how to do it wrong" parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself: http://nikeid.nike.com/nikeid/#home/

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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