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Microsoft Designs Ipod Packaging Video--It's Parody and in Parody, There is Truth.

Posted by: Bruce Nussbaum on March 15, 2006

It’s been buzzing around for weeks, creating laughter everywhere—the MS version of iPod packaging put out by the MS packaging group itself. I don’t quite know where it leaked but the video parody poped up on the iPod Observer blog recently. Microsoft confirmed it came from within.

Kudos to Microsoft to be able to laugh at its design and innovation shortcomings. Always the first step toward making a better product or service. Now that we’ve all howled at their tendency to clutter, we should expect Microsoft’s next packaging to be much simpler and clearer, right?

Reader Comments

Chas Martin

March 16, 2006 4:20 PM

In contrast to the "how to do it wrong" parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself:


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