Economics, Intangibles and Innovation.

Posted by: Bruce Nussbaum on March 8, 2006

Economics is discovering design. Heaven help us! There is an interesting post on Intangible Economy blog by Ken Jarboe about design as a competitive weapon. It is filled with facts. Seems like half of all products returned are not broken—people just can’t figure out how to use them. Consumers spend up to 20 minutes figuring out how to work something—then just quit. Design can add huge value here by making complex things simple and usable. Nothing we don’t already know right? But a lesson that has to be continually taught.

The whole issue of design as an intangible factor in economics plugs into the raging debate going on in the economics field over the role of intangibles in economic growth—stuff like design and education isn’t included as “investment” in the data. Mike Mandel, my smart-as-heck-economist colleague is deep into the battle and it involves “dark matter” (no, I’m not kidding) and other weird stuff.

Even Tom Peters is talking about dark matter.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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