Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Economics, Intangibles and Innovation.

Posted by: Bruce Nussbaum on March 8, 2006

Economics is discovering design. Heaven help us! There is an interesting post on Intangible Economy blog by Ken Jarboe about design as a competitive weapon. It is filled with facts. Seems like half of all products returned are not broken—people just can’t figure out how to use them. Consumers spend up to 20 minutes figuring out how to work something—then just quit. Design can add huge value here by making complex things simple and usable. Nothing we don’t already know right? But a lesson that has to be continually taught.

The whole issue of design as an intangible factor in economics plugs into the raging debate going on in the economics field over the role of intangibles in economic growth—stuff like design and education isn’t included as “investment” in the data. Mike Mandel, my smart-as-heck-economist colleague is deep into the battle and it involves “dark matter” (no, I’m not kidding) and other weird stuff.

Even Tom Peters is talking about dark matter.

Reader Comments

Cheap NFL Jerseys

July 8, 2010 1:06 PM It is not the Cheap San Francisco 49ers Jerseys critic who counts,not the man who points out how the strong man stumbles,the doer of deeds could have sexy bikinis sale done them better. The credit belongs to the man who is actually in the cheap nfl jerseys arens,whose face is marred by dust and sweat and blood;who stives Ed Hardy Bikini valiantly;who errs,and comes short again and again;because there is not effort without Ralph Lauren Bikini error and shortcoming;but who does actually strive to do the deeds;who knows the great San Francisco 49ers Jerseys Sale enthusiasms, NFL Jerseys the great devotions;who spends himself in a worthy cause,who at the best sexy bikinis knows in the end the triumphs of high achievement and who at the NFL Dallas Cowboys Jerseys worst,if he fails,at least fails whiledaring greatly,so that his place shall never be with those cold and timid souls who know neither victory nor defeat. We encourage our Cheap Kobe Bryant Jerseys children to be competitive, to get ahead, to make money, to acquire possession. In games and in business alike, the aim is to win the game, the trophy, the contract. We go in for Sexy Ed Hardy Bikini laboursaving devices, gadgets, speed and shortcuts. We think every young couple should set up a home of their own.

Discount MBT Shoes

August 14, 2010 3:22 AM

Wow, It is my pleasure to read your article! Thank you for sharing! good luck!
Post by discount mbt shoes

mbt shoes

September 20, 2010 2:18 AM

Your blog is very good,very novel,let I learned a lot from,thank you very much.if you have time also attention our products.

jame make

September 27, 2010 2:27 AM

I use Apple Tablet,i like it.
cheap christian louboutin

wholesale jerseys

October 21, 2010 9:24 PM

It's so lucky for me to find your blog! So shocking and great!
by wholesale jerseys

lenen zonder bkr toetsing

December 17, 2010 4:36 PM


Air Max 2003

December 22, 2010 8:18 PM

justification, a great deal Regards

shopping online from taobao

December 23, 2010 1:27 AM

my friend told me that this blog is competitive. i will read more.

Auto Mass Traffic

December 30, 2010 3:26 PM


Auto Mass Traffic

December 30, 2010 10:12 PM


Satellite Direct

December 31, 2010 8:07 AM


Satellite Direct

December 31, 2010 4:39 PM


Whitehat Copycat 2

January 2, 2011 10:39 PM


hockey jerseys

January 25, 2011 8:20 AM

I'll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)


February 18, 2011 8:02 PM

Hello Everyone! I like watching bbc football. I usually watch football online as I do not have PVR. How about you?

gucci outlet

March 1, 2011 3:12 AM

Our gucci outlet retail a wide variety of 2010 new coach bags online.


March 7, 2011 8:35 AM

Thanks for your marvelous posting! I certainly enjoyed reading it, you can be a great author.I will make sure to bookmark your blog and will often come back sometime soon. I want to encourage you continue your great posts, have a nice afternoon!

kent jobs part time

March 11, 2011 2:57 PM

Which golf clubs will be the best for beginner ?


March 15, 2011 5:39 AM

I find myself coming to your blog more and more often to the point where my visits are almost daily now!


March 20, 2011 9:23 AM

I just book marked your blog on Digg and StumbleUpon.I enjoy reading your commentaries.

Christian dior phone strap

March 25, 2011 2:25 AM

wow, interesting share. i'm fund of your article

louboutin sale

March 30, 2011 8:39 AM

One thing I'd like to say is car insurance cancelling is a hated experience and if you're doing the suitable things being a driver you won't get one. A lot of people do have the notice that they have been officially dropped by their particular insurance company they have to scramble to get further insurance after the cancellation. Affordable auto insurance rates are often hard to get after having a cancellation. Having the main reasons regarding auto insurance cancellation can help individuals prevent sacrificing one of the most critical privileges offered. Thanks for the tips shared through your blog.

buy used cars Key West

April 2, 2011 3:51 PM

Very informative post. Thanks for taking the time to share your view with us.

2 day diets

April 3, 2011 10:07 AM

Thanks on your marvelous posting! I truly enjoyed reading it, you happen to be a great author.I will always bookmark your blog and will often come back very soon. I want to encourage you to continue your great writing, have a nice morning!


April 16, 2011 7:09 AM

You certainly have some agreeable opinions and views. Your blog provides a fresh look at the subject.


April 18, 2011 8:21 PM

Some really interesting information, well written and broadly speaking user genial .

Monster Turbine Pro High Performance In Ear Speakers Headphones

April 21, 2011 5:11 AM

good blog post, i obviously love this page, keep it.

Fluconazole retail

April 21, 2011 3:58 PM

You gave tremendous positive points there. I did a search on the topic and found most peoples will agree with your blog.

chicago blackhawks jerseys

April 25, 2011 2:01 AM

I like your theme, did you buy it or is it original? I’m in search of something similar to this for use on my web site

chicago blackhawks jerseys

April 25, 2011 2:03 AM

I like your theme, did you buy it or is it original? I’m in search of something similar to this for use on my web site

christian louboutin sandals josefa 120 platform black gold,

April 30, 2011 3:05 AM

I ACTUALLY appeared to be pretty pleased to find this particular web-site.I want to to appreciate it for your effort with this excellent learn!! I ACTUALLY positively enjoying any little bit of it and I've you saved as a favorite to look at latest information you article.


May 3, 2011 9:37 PM

antique clock

May 9, 2011 3:03 PM

Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

BW Mall - Sponsored Links

Buy a link now!