Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
The Foresight & Innovation team at Arup, the fascinating engineering, planning, and designing collective out of Europe best known for the Sydney Opera House, has developed a 50 card deck of cards that highlights leading trends that will drive the future.
According to Mark Vanderbeeken at the Putting People First blog, “The drivers are arranged and presented within societal, technical, economic, environmental and political domains, with each two-sided card depicting one driver. As well as vibrant visual record of research, these cards can be used as a tool for discussion groups, as personal prompts for workshop events or as a ‘thought for the week’.”
I like cards as an educational tool. I was first introduced to them by Rem Koolhass who presented at Davos about four years ago. No power point. Just a deck of cards for each of the 30 people present. It was very powerful.
The IDEO Method Cards, of course, are a great example of the power of cards to teach. Each card has a photo on one side that is provocative and a short discussion of a key issue on the back. For each, I am looking at one card now—Be Your Customer. It says How: Ask the client to describe or enact their typical customer’s experience. Then Why : This is a helpful way to reveal client’s perceptions, etc.
I haven’t been able to see the Arup cards but I expect they are very powerful tools as well.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.