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The Billionth Download on Apple's iTunes--Hooray for Innovation!

Posted by: Bruce Nussbaum on February 26, 2006

BBC News reports that a 16-year old from West Bloomfield, Michigan, bought Coldplay’s Speed of Sound and made his buy the billionth purchase from Apple’s online iTunes. Tbis is a signal event in our era for it shows the social and economic power of game-changing innovation. Apple didn’t just make a cooler, easier-to-use MP3 player, it revolutionized music distribution and enabled millions of people to create, manage and share their own personal music libraries.

A couple of stats: According to Nielsen Soundscan, traffic to iTunes during 2005 rose by 241%, with the number of people going to the site rising from 6.1 million in 2004 to 20.7 million a year later. Teenagers are the biggest users of iTunes and are twice as likely to use it than any other group (yeah, remember when music was THE most important thing in your life—well, almost…).

Reader Comments


March 8, 2006 9:16 AM

It's nice!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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