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Mark Cuban Does The Super Bowl

Posted by: Bruce Nussbaum on February 5, 2006

Innovation in movies and broadcast TV is about as fast as innovation in politics, but Mark Cuban has been trying to shake things up and he has an ad for his later movie, The World’s Fastest Indian, in Sunday’s Super Bowl. Cuban founded Broadcast. com and sold it to Yahoo, now owns the Dallas Maverick NBA team, but his more important claim to innovation fame is that he created HDNet Movies. He is creating a movie studio and hopes to begin distributing DVDs and online release of opening-day features.

In a world of disaggreating distributions systems—meaning iPods and cell phones that give you what you want when and where you want it—Cuban’s strategy makes enormous sense. The ad runs in the third quarter.

Reader Comments


February 6, 2006 4:06 PM

You might find some of the recent entries regarding Mark Cuban over on the MIT Convergence Culture Consortium site of interest.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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