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Innovation, Google and Design in Davos

Posted by: Bruce Nussbaum on January 28, 2006

The last day of Davos was all about innovation and design. While Bill Clinton was giving a great speech that I was sorry to miss, I was teamed up with Brian Collins Executive Creative Director for Olgivy & Mather, Marissa Ann Mayer from Google and five others in a CEO workshop on the hunt for creative talent. Is that a dream or what?

My notes tell me that if you are creative then you like open source innovation and have an open source mind. You believe in non-zero sum outcomes, are human centered and empathetic. You believe in prototyping and learning from your mistakes. You are interdisciplinary and cross-dress (deep verticle and wide horizontal). You know your creative product needs to be made tangigle through stories, videos, things. You like to collaborate creatively with very diverse people from around the world. If this is you, well apply to Google and all the other innovative companies around the world.

OK. Off to the Bollywood soiree. More notes later. We reinvented the media company.

Reader Comments

Douglass Turner

January 29, 2006 2:24 AM


Will a podcast of your session be posted?


David Armano

January 31, 2006 4:18 AM

What Bruce and Businessweek have done for designers is simply amazing. Design and creative communities have always known what the business world is now beginning to grasp. Products/services that deliver superior experiences in which emotional & rational needs are satisfied are what consumers crave, desire and demand. Thanks Bruce, we owe you one.

Roger Dennis

January 31, 2006 6:30 AM


great coverage of Davos - thanks for taking the time to blog the highlights.

- Roger

Daniel Schutzsmith

February 2, 2006 2:52 AM

I agree with Doug - it would be excellent to be able to have a podcast of this session. I'd even be willing to spare a few dollars for something like that.

Thanks for the coverage - its been very informative!


February 20, 2006 8:16 PM

I wish I were there.
I would like to add one point: if you are creative you believe in yourself and are not afraid to go ahead of the rest of the world and hence been misunderstood.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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