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Angelina Jolie And Bono Will be in Davos

Posted by: Bruce Nussbaum on January 23, 2006

Lots of power celebs in Davos this year and there will be no snarky comments from me. They do good work by lending their celeb power to solving important problems. How many people in Silicon Valley or Wall Street do as much as Richard Gere (who was in Davos last year) who has his own foundation to fight AIDS in India and Sharon Stone (also last year) who is head of AMFAR, which raises money for AIDS reserach? Jolie is UN High Commissioner for Refugees and Bono, well he was one of the first singers to lend his name and support to helping Africa and developing nations.

There will be, for the first time, many sports celebs as well in Davos this week. Pele, who’s real name is Edson Arantes Nascimento, according to the WEF website, the World Cup Soccer Champion will be there.

One quick question: How many top designers and innovators lend their celeb power to solving social and health problems? Many, many younger designers work on small projects but what about their bosses? I know a few doing good, quietly and privately. But most?

There will be a total of 2,340 participants from 89 countries, including 15 heads of state, 60 cabinet ministers, 23 religious leaders, 13 union leaders and 30 heads of NGOs. This year has the highest number of CEOs or chairman ever—735—from over 30 countries. India may have the highest number of top business people.

Reader Comments


January 24, 2006 5:08 AM

I think it's about time that our celebs start focusing on the more important things in life. Since some of our more recent tragedies, people seem to be caring about one another than they did before. I'm thankful for that and I'm sure that all the people our celebs help are too.


January 24, 2006 3:12 PM

Welcome to Davos Mr. Nussbaum...

Just learned a new englisch word: power-celebs (allways missed that word)

Diego from metacool

January 26, 2006 2:45 AM

And don't forget, there's a Freitag store in Davos! A great place to see a very strong design point of view in action.


January 27, 2006 12:53 AM

A quick correction: As much as Angelina Jolie may have done to raise awareness about the plight of refugees (and count me among the skeptical), she is certainly not the UN High Comissioner for Refugees. That position is filled by Mr. António Guterres, who, one would assume, is somewhat more qualified.


January 28, 2006 10:06 PM

power celebs can inspire powerful corporations to do more.

But only citizens in actual countries can save actual countries.
power to the people.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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