There is podcasting in China.

Posted by: Bruce Nussbaum on December 6, 2005

I love the blogosphere. Within minutes of my posting “There is no podcasting in China, I received an “are you nuts?” comment from Mark Vanderbeeken telling me to look at podlook. com. Now Frederik Balfour of Business Week’s HongKong bureau tells me to look at toodou.com for podcasting. It’s also based in Shanghai. Thanks folks.

So I’m concluding that the biggest internet sites in China, Baidu. com and Sina.com, which don’t have podcasting, are concerned that there are few, if any government regulations on this newest of media and are waiting for guidance. Other, smaller web outfits with less to lose, aren’t waiting. Maybe they’ll get whacked, maybe not.

It is amazing to see this revolution roll out through China. A third of the population of China (about 300-400 million people) use cellphones. Most of the use SMS texting, primarily to get around government regulation of the internet (where penetration will hit 200 million people by 2007—the world’s largest). Podcasting and videocasting will add to the unrestrained voices of people. Can this be stopped?

Reader Comments

Mark Vanderbeeken

December 7, 2005 7:58 AM

Bruce,
An "are you nuts?" comment is perhaps a little strongly worded. I was just questioning your statement that there "is no podcasting in China".
Mark

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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