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I just got back from the Design For The New China Markets Conference to see the debate on innovation vs. design is heating up. The Fortune magazine conference on innovation spent a huge amount of time on this battle over innovation vs. design. Folks, I have to say that I think this debate is BORING. The design profession may be indulging in a navel-gazing exercise of immense proportions that is important to no one but designers. You folks are wasting a lot of time. There are more important things to discuss, like what different kinds of ethnolographic methodologies do we need when observing consumers in China, India, America, Russia, etc.? How do we codify all the data? How do you build design curricula that you can teach across cultures (Korea is doing great work in this area).
Let’s have a conversation about the good stuff!
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.