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Peter Drucker, Google and the design of innovation.

Posted by: Bruce Nussbaum on November 14, 2005

It’s fiting that Boingboing, one of the great blogs, references Peter Drucker’s passing. Drucker was known for virtually creating the science of management but managers usually didn’t listen to him. Why? Because Drucker focussed on workers and employees as much as managers. He championed their value and efforts within the corporation. They were not a cost but a resource, Drucker said time and again. Drucker saw employees as part of the creative process. He saw them as valuable in a way that managers often didn’t.

The new Drucker is CK Prahalad. His work on co-creation and the bottom of the pyramid is seminal in a world now being nudged by Google, Yahoo and others toward collaborative work, the wisdom of crowds and, most importantly, the morphing of consumer into producer. The same respect Drucker insisted we show to employees as creators inside corporations, we must now show customers as co-creators of products and services. These customers may be at the top of the pyramid, sitting in suburbs remixing their own video and music on G4s or in Indian villages, informing the computer and software makers of America and Europe just what they need and want.

No wonder that many innovation blogs, are testifying to Drucker’s immense importance.

Reader Comments

RitaSue Siegel

November 14, 2005 5:17 PM

I loved Peter Drucker. As a matter of fact, his autobiography, Confessions of a Bystander is one of my favorite books. Unlike what the Times obit said about a PhD, which perhaps he did get at a later time (I don't recall it from the book), one of the reasons he was a hero of mine was that he did not have typical academic credentials but rather formed the basis of his own personal body of knowlege based on what he learned on a series of jobs as he made his way out of Austria. I loved his clarity. Nice, simple definitions. Common sense. And he was one of the few authors to respond to fan mail with a personal note.


March 18, 2009 7:55 PM

I love Drucker too, especially Innovation & Entrepreneurship. However, I still have not been able to fit my business idea into one of his categories....

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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