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Michael Bierut’s provocative blog item has unleashed a very thoughtful storm. Bierut argues that corporations are uncomfortable with the term “design” and prefer to call it “innovation.” I agree with Beirut. But Larry Kelley, founder of Doblin, certainly doesn’t. I predict that in time, Keeley will be known as the father of a new discipline of innovation. He’s done more research into what innovation really is than nearly anyone else. And he’s mad at the idea that anyone can conflate design with innovation.
Thanks to the folks over at CPH127, a terrific design and innovation blog, here are some of Keeley’s comments and more on their site:
“I contend that this (innovation) is a NEW field, not just a new word. I further contend that it has its own methodology, complexity, and professional demands. It will be VERY GOOD for the design field, but is not the same as the design field. It is my fond hope that the better practitioners, design firms, schools (including a rapidly growing number of business schools), and desigers, will help to create the broad new capabilities and professionalism that will actually meet the underlying need for stuff, places, clarity of messages, and distinctive experiences that human beings crave—and enterprises must increasingly learn to deliver.”
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.