The fact that Google is perhaps the single most important source of innovation in the American economy today is not lost on the daddy of innovation consulting and writing, Clayton Christensen, who wrote The Innovator’s Dilemma and coined the term “disruptive technology.” If Google isn’t disruptive, then nothing is disruptive.
On Innoblog, the site of his consulting firm, Innosite, Christensen said that Google generates an innovative culture in three major ways. It has rigor and discipline in brainstorming and ideation. Top leaders drive innovation by being open to all ideas from Google employees. It looks outside the company for new ideas—buying Keyhole put Google into the rich mapping business.
Hmmm. Nope, there’s gotta be more to the Google secret innovation sauce. What is it? Certainly the ability to foster the new collaborative work that we all do to create value. This may be the most important. But in doing do, Google may have strengths in being able to privatize public property and sell it as a service. And it sells information in the name of “search.” Which opens a whole different conversation that we should be having but aren’t. Google is perhaps the most innovative innovation agent on the scene today, but there is a bow wave building that needs discussion. Boingboing started one recently on intellecutal property. We should continue.
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