Google, thy name is innovation.

Posted by: Bruce Nussbaum on November 15, 2005

The fact that Google is perhaps the single most important source of innovation in the American economy today is not lost on the daddy of innovation consulting and writing, Clayton Christensen, who wrote The Innovator’s Dilemma and coined the term “disruptive technology.” If Google isn’t disruptive, then nothing is disruptive.

On Innoblog, the site of his consulting firm, Innosite, Christensen said that Google generates an innovative culture in three major ways. It has rigor and discipline in brainstorming and ideation. Top leaders drive innovation by being open to all ideas from Google employees. It looks outside the company for new ideas—buying Keyhole put Google into the rich mapping business.

Hmmm. Nope, there’s gotta be more to the Google secret innovation sauce. What is it? Certainly the ability to foster the new collaborative work that we all do to create value. This may be the most important. But in doing do, Google may have strengths in being able to privatize public property and sell it as a service. And it sells information in the name of “search.” Which opens a whole different conversation that we should be having but aren’t. Google is perhaps the most innovative innovation agent on the scene today, but there is a bow wave building that needs discussion. Boingboing started one recently on intellecutal property. We should continue.

Reader Comments

Mark Proffitt

December 15, 2006 7:25 PM

I love Google and they are currently the world's leading innovator. Their ability to take ideas and put them into action, in my opinion, is their innovation strength. But as far as idea creation they are amateurs. I explain that is detail on my blog post "Google is an Innovation Amateur"

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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