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China betting big on design.

Posted by: Bruce Nussbaum on November 29, 2005

So within minutes of landing in Beijing for the Design for the New China Markets conference—and plugging into the web—I see that the city of Shenzen is turning itself into a “City of Design” with a new design college and a design training center. I saw the item through IDSA’s Design Bytes, always a terrific source of information (IDSA is a co-sponsor of this conference).
“Designs in different categories should be another driving force following the high-tech industry for the city’s innovation capability growth,” said Wang Jingsheng, a member of the Standing Committee of the Shenzhen Municipal Committee of the CPC, at the inauguration of the 2005 Shenzhen Design Forum yesterday. So who knew there was yet another design conference in China?

Tomorrow night I meet with 30 business people and designers to kick off the start of Institute of Design’s conference. Much to learn.

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May 21, 2010 5:52 AM

China design studio

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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