Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.
+1 212 318 2000
Europe, Middle East, & Africa
+44 20 7330 7500
+65 6212 1000
There is so much innovation going on in the US today that even Boeing is back as an innovation leader. For a while, it looked like Boeing’s days as a commercial jet pioneer were over, with the company mired in scandal, moving from Seattle to Chicago and loosing its focus by shifting more to defense. Europe’s Airbus clearly took the lead with the jumbo 380 and with more high-tech innovation overall.
But the Boeing 787 is turning out to be a brilliant hit, not only because it is so fuel-efficient in an era of high energy prices but because it is a point-to-point jet that carries you directly from one city to another around the world. No hub. And we all hate the hub model which forces us to stop over and wait, not only for another plane but for the weather. Don’t get me wrong. Airbus is a terrfic, innovative company that makes great products. Where would JetBlue be without its Airbus jets?
But it is nice to see Boeing back in the competition. Boeing is going to build a bigger and more fuel efficient 747 to directly challenge the Airbus jumbo 380 for planes with 400 seats or more. The new 747-8 will borrow the fuel efficiency from the 787, including the GEnx engines. It will carry about 450 passengers compared to the 380’s 550, but may require much less of the rebuilding of airports that the giant Airbus will need.
So Boeing is back in the innovation game. Yet I still miss the great Sonic Cruiser that Boeing engineers wanted to build but management decided to pass on. Oh, c’mon Boeing. Build this beauty!
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.