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The commoditization of knowledge spreads.

Posted by: Bruce Nussbaum on October 5, 2005

The commoditization of knowledge has been a great surprise to many who thought knowledge would forever be a competitive advantage to the U.S., Europe and Japan. Not so, as knowledge industries and activities are increasingly outsourced to India, China and Eastern Europe.

Now Jason Kotte writes about the commoditization of something else—breaking news. With RSS feeds, google news, sites such as, and traditional news organizations, everyone gets breaking news pretty much at the same time. Everyone sees new things simulataneously.

So what is the value of being first online today? The best increasingly trumps the first.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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