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The art and innovation of the loo.

Posted by: Bruce Nussbaum on October 27, 2005

Architects have been making the “loo experience” an important part of the hotel experience for years. Walls of water, slick metal toilets, subtle lighting—it’s all part of the experience. Now Sofitel is offering up “loo art” in the men’s room in its Queenstown, New Zealand, hotel. What do you think? Cam Marsh and Mark Perriam of Perron, and Brett Taylor of Group CDA designed it. C’mon guys, admit it. It’s great loo.jpg
fun. The individual murals for six stands are done by Three Sixty Limited in Auckland. The Mona Lisa of Loo Art?

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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