Swedish ski helmets and body armor rock.

Posted by: Bruce Nussbaum on October 13, 2005

With the spread of global information networks that tie everyone together over time and space, it is amazing what small companies in distant parts of the world can create and sell. POC is a tiny, new Swedish company that is designing protective gear for racing in X games at skiercross, advanced freeskiing or any other type of extreme alpine skiing. I expect we are talking about protecting the world’s elite skiers pushing the limits of their skills and endurance.

From the little town of Saltsjobaden, outside Stockholm, POC is launching a series of new helmets, back armor, goggles, gloves—and clothing “skin” that are not only scientifically designed to better protect you, they are alluringly beautiful. The global economy has some very serious problems but it does open the door topoc.gif
immense opportunities, from Navajos selling their storytelling bracelets to the Swedes selling this POC helmet that POC claims fits like an injection-molded boot. Cool.

Reader Comments

Christy pope

January 21, 2008 10:41 PM

I am looking for a POC helmet with soft ears and it is grey with a band along the top. My girlfriend bought one in Europe last year and SNOW magazine pictures it in the winter 2008 magazine.
Do you have any?? Let me know. Please

BensonPansy30

July 15, 2010 11:22 PM

Some time ago, I did need to buy a good house for my corporation but I did not have enough cash and could not buy anything. Thank God my fellow suggested to try to get the loan from banks. So, I acted so and was satisfied with my credit loan.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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