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Shopping for innovation.

Posted by: Bruce Nussbaum on October 28, 2005 has a terrific article by two of my favorite design bloggers Steve Portigal and Niti Bhan on what you need to consider in choosing a design firm (now that everyone knows that design is the differentiator). This is THE piece to read if you are getting into the innovation/design space for the first time—and maybe if you are already in it and want better results.

The article—Shopping for Innovation—starts with a Q&A that captures what design and innovation are all about. Question: How many designers does it take to change a light bulb? Answer: Does it have to be a light bulb? That’s it folks—the essence of why design thinking is so essential to innovation and why CEOs and corporations around the world are flocking to design to generate top-line revenue growth.

Reader Comments

Ralf Beuker

October 29, 2005 2:44 PM

Niti, Steve: I fully agree with Bruce that you've crafted a great piece of analysis. My Congratulations!


Magnus Christensson

October 30, 2005 9:16 PM

I completely agree with Bruce and Ralph! Niti, Steve: thanks for a good piece of work!


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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