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Joss Whedon’s movie Serenity, is simply terrific. Like all great science fiction, it is set in the future, but the story-telling elements that make it so wonderful are very traditional. It has a set of strong characters, a powerful theme of right and wrong, a compelling narrative, lots of action, tons of humor—and no product placements. Sorry, this isn’t a movie review but a review of a movie that I found enjoyable partly because I wasn’t bombarded with a series of products in frame after frame. I wonder if the public in general is beginning to get weary of the avalanche of product placements coming at them. Have product placements peaked as a form of marketing?
The most annoying product placements are the ones that seem out of place. Audi, for example, is quite adept at placing it’s cars in movies. It worked in Transporter 2 but it was jaring to see Audi so prominently displayed in I, Robot
It may very well be that product placements continue to work in contempory movie situations but blatantly extending brands hundreds of years into the future risks a backlash from consumers.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.