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Serenity may be product placement free. Wow.

Posted by: Bruce Nussbaum on October 08, 2005

Joss Whedon’s movie Serenity, is simply terrific. Like all great science fiction, it is set in the future, but the story-telling elements that make it so wonderful are very traditional. It has a set of strong characters, a powerful theme of right and wrong, a compelling narrative, lots of action, tons of humor—and no product placements. Sorry, this isn’t a movie review but a review of a movie that I found enjoyable partly because I wasn’t bombarded with a series of products in frame after frame. I wonder if the public in general is beginning to get weary of the avalanche of product placements coming at them. Have product placements peaked as a form of marketing?

The most annoying product placements are the ones that seem out of place. Audi, for example, is quite adept at placing it’s cars in movies. It worked in Transporter 2 but it was jaring to see Audi so prominently displayed in I, Robot robot.jpg

It may very well be that product placements continue to work in contempory movie situations but blatantly extending brands hundreds of years into the future risks a backlash from consumers.

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Reader Comments

Steve Portigal

October 15, 2005 05:06 PM

I absolutely take your point, but isn't (in a different way) the movie a giant ad for the Firefly DVD set?
The film embodies the triumphant return of a beloved and killed-too-soon series that manifests itself most tangibly as the DVD package.

Tangential, I know, I know.


March 20, 2008 08:37 PM

lol, it wasn't hundreds of years in the future, i,Robot takes place in 2035.


October 16, 2008 03:41 PM

the best car and the coolest car I had seen


October 14, 2009 07:07 PM

The whole idea of irobot was to make it as much of a realistic future as possible the director even comments on this. By using present day companies it makes it feel so much more real and down to earth. Firefly and serenity are purposly set in a completely different world. And i agree it is one heck of a car!

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