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Poker has serious lessons for design strategy

Posted by: Bruce Nussbaum on October 04

It is increasingly important for managers and designers to go outside their traditional paradigms and structures to learn about innovation and poker—yes poker— may provide useful insight. Thanks to a four part series called “Upping the Ante: Understanding business & design through casino poker” by Dirk Knemeyer, founding principal of Involution Studios, the tactics and strategies of this booming game are now revealed.

The first part of the series is about knowing who is playing in your competitive space. Knowing your poker opponent, really knowing the person, means winning or losing. Superficial understanding won’t do. In like fashion, knowing your consumer, deeply knowing your consumer in an intimate manner, also means winning or losing. Accepting superficial, market reseach-generated generalities about their personas, could lead companies to lose their game.

Poker is serious stuff. So is the design of business.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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