Any CEO or manager still doubting the power of design and innovation in the marketplace should take a look at Motorola’s strong third quarter showing. A couple of years ago, Motorola was being talked about in hushed tones, another Polaroid perhaps. But with the introduction of the Razr cell phone, the company’s profits and prospects has soared. Kudos to CEO Ed Zander for turning Motorola around and for returning the company to its innovation and design roots.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.