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Posted by: Bruce Nussbaum on October 11, 2005
David Kohler, the group president of that great bath and kitchen appliance maker (and award winner) that goes by his great, great grandfather’s name writes from India to say it is booming way beyond software and business process outsourcing. He says it’s time for US companies to catch the wave and get into the huge marketplace now.
Kohler is right on. India received more foreign institutional investment in September (we’re talking money flowing into stocks) than China. Japan in particular is pouring in funding. Foreign direct investment into Indian companies and their own subsidiary factories is soaring as well.
Design outsourcing is probably one of the big things to happen over the horizon. U.S. corporations might want to take a look at a number of Indian design consultancies that appear to do great work. India’s National Institute of Design graduates hundreds of highly trained designers a year. India has a vast manufacturing infrastructure in place—something US and European and Japanese companies are discovering. And design firms such as Elephant Design and Lopez do good work. Outsourcing design to India is going to be big.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.