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The 2006 Honda Civic Hybrid is a lesson in innovation and design. It comes out as Honda announces its new motorcycles for next year (and just days after Honda showed off its new motorcycle airbag—a first). Honda is one of the few companies that makes both motorcycles and automobiles—and races them. Thanks to Metacool I am reminded of the racing heritage of this great Japanese company and of its founder Soichiro Honda.
The 2006 four-door civic has great styling, gets 49/51 miles per gallon and costs $21,850. Now think about that. A jazzy car with advanced engine technology that gives you about double the average mileage for a really modest price. That’s car design.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.