I’ve known Heidi Dangelmaier (yes, Dangelmaier) ever since she won an Industrial Design Excellence Award several years ago. She was one of the few female geeks who started early in the video games biz. Now she’s launched an all-girls—girls, not all-girl—media and marketing firm, 3iYing, that is generating buzz. The web site itself is wild and exciting, with lots of information about the girl market.
The deal here is to use girls to define their own market segment for corporations without any marketing research filters. A group of very smart, hip girls tell companies what is is hot and what is not in consumer markets. they offer advice on getting the message out to this huge demographic. Hey, why not? Think outside the box for innovation.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.