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A recent BCG survey shows a disquieting gap between CEOs and their top managers over the criticial issue of innovation. The full report, industry by industry, will be available on the I&D channel shortly but here’s a peak at some of the results.
1- Some 81% of CEOs believe innovation is a top priority for their companies while only 63% of lower-level execs share this view.
2- Some 76% of CEOs believe their companies foster a culture of innovation, but 51% of lower level execs and employees disagree.
3- Some 66% of CEOs say their senior management teams share a common view on managing innovation but only 53% of non-CEOs agree.
4- Some 56% of CEOs believe their companies have the right organization structure already in place to generate innovation. But 56% of lower-level people do not agree.
When it comes to innovation and creativity, who’s clueless here? It looks like many CEOs are naive when it comes to operationalizing innovation in their own companies. They’re not getting it and perhaps not providing the resources to develop it. And many managers many don’t understand how imporant innovation is as a strategic imperative. It appears that senior managers of most companies are out of alignment when it comes to innovation. Which is pretty much what Jeneanne Rae found out at her recent Peer Insight meeting of service company managers.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.