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Are blogs the new unions? In a good way. Are blogs a new countervailing force within corporations battling bureaucracy, hierarchy, lethargy and entropy? Given the role of blogger mini-Microsoft in fomenting needed change at Microsoft, it is a broad strategic question that top execs should seriously consider. Mr. mini is clearly a dedicated employee who loves his company and wants to shake it up to make it better. His ideas on battling bureaucracy are usually thoughtful and useful. As we move toward a creative economy based on continuous and rapid innovation, bloggers can play a tremendous role in driving organizational change. They may be much closer than their managers to problems, solutions, new technologies, new paradigms. Not listening to your bloggers may be the biggest managerial mistake being made today. Instead of hunting them down and firing them, companies should be listening to their bloggers. Good bloggers can give companies a competitive edge.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.