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I want this car-thing

Posted by: Bruce Nussbaum on September 29, 2005

Sadly, much of the most dynamic innovation in cars is now happening outside the U.S. I’m captivated by this weird little cross between a bike and a car that promises 100 mpg and comes from south Wales. It’s the Naro car,narrocar2
a four-wheel, two seater that the Naro Company hopes to start producing in 2008, according to the BBC. The passenger sits behind the driver, much like a motorcycle or bicycle-built-for-two. Naro Company is run by Hugh Kemp, a former product director of Lotus cars. If it doesn’t work as a vehicle for cities, it will probably fetch a nice price on Ebay as a collectable.

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May 30, 2010 11:09 PM

Jaime Bayliff

February 2, 2011 1:32 AM

I’d come to make a deal with you here. Which is not something I typically do! I really like reading a post that will make people think. Also, thanks for allowing me to speak my mind!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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