Apple's iPod and applesauce

Posted by: Bruce Nussbaum on September 27, 2005

Is Apple facing a consumer backlash over the iPod that will make applesauce of its reputation? A really smart innovation consultant, Larry Keeley of Doblin, Inc. thinks this may be the case. Now Keeley is no Apple-basher. In fact, he believes Apple is one of the most innovative companies in the world. Why? It innovates in many kinds of innovative spaces simultaneously. This sharply increases the chances of success. Keeley says that the iPod broke the MP3 mold by innovating in 7 types of innovation. But he says Apple may have blown it with the iPod batteries.

You know the story. Hard to replace. Expensive. An early web campaign by loyal iPoders angry at Apple over the batteries. But most of the millions of average consumers who bought their iPods are oblivious to this inside-Apple culture fight. Lots of them bought their iPods a year or so ago and may soon find their batteries going down. Or dead. Keeley thinks this may produce a serious backlash. Think sales, profits, stock price. I don’t know if Keeley is right. But we’ll soon see.

Hmmm. Just went to Apple’s site to see if there was a photo of an iPod I might download and found this other battery problem listed. Does Apple have a thing with batteries?

Reader Comments

steve baker

September 27, 2005 8:42 PM

Apple's problem now is that the nano's scratch very easily. It's angering people, and if Apple doesn't respond quickly and well, I'm betting it's going to give their reputation a tarring.

Niti Bhan

September 27, 2005 8:50 PM

Not just batteries, http://news.bbc.co.uk/2/hi/technology/4286294.stm

but scratched screens in the new Nano as well.

Stefan Engeseth

September 27, 2005 10:12 PM

The best quality Apple have is there fans, but even fans can run out of energy.

Why can’t they use Apple fans like Isamu Sanada (www.applele.com) whom came up with better ideas than the company’s own R&D?

Patrick Misterovich

September 28, 2005 1:53 PM

Apple makes such beautiful, flawless looking products. Of course, there is backlash if they don't live up to perfection. I give them credit for setting the bar so high. But, it can be a dangerous place to live. Maybe the time is right for something different. Something with an entirely different esthetic.

Dave Schroeder

October 6, 2005 8:39 PM

Since every single lithium ion battery on earth will eventually need to be replaced, and Apple has its own battery replacement program for $59 (or you can do it yourself from any of exeedingly numerous vendors for as little as under $30), I really don't see what this continuing obsession with the batteries is.

http://ipodbatteryfaq.com/

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April 26, 2008 7:32 AM

I tested this camera for a client. I didn’t have the light running for more than 15 minutes. The battery lasted approximately 6 hours before recharging. The LCD, however, had a few dead pixels - never saw this before. Tried returning for exchange and had to put up quite a fight. Anyone else seen this? http://www.batteryfast.co.uk

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May 11, 2008 3:22 AM

I tested this camera for a client. I didn’t have the light running for more than 15 minutes. The battery lasted approximately 6 hours before recharging. The

LCD, however, had a few dead pixels - never saw this before. Tried returning for exchange and had to put up quite a fight. Anyone else seen this?

http://www.batterylaptoppower.com

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May 27, 2008 2:50 AM


I tested this camera for a client. I didn’t have the light running for more than 15 minutes. The battery lasted approximately 6 hours before recharging. The LCD, however, had a few dead pixels - never saw this before. Tried returning for exchange and had to put up quite a fight. Anyone else seen this? http://www.batteryfast.com

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March 14, 2009 6:59 AM

It's worth adding that if your iPod refuses to go into Disk Mode and you hear a noticeable clicking sound the problem might just be corrosion on the HDD cable and will need cleaned periodically.

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July 7, 2009 4:23 PM

Its true that Apple is the most innovative company and it is hard to replace it as it very expensive and do not have any resale value even though you sale it in their display centre ........
http://www.electrocomputerwarehouse.com

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April 17, 2011 9:27 AM

Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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April 18, 2011 10:06 AM

Thanks for taking the time to talk about this, I feel fervently about this and I take pleasure in learning about this topic. Please, as you gain information, please update this blog with more information. I have found it very useful. There have to be charging stations everywhere.

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April 19, 2011 5:25 PM

There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game.

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April 21, 2011 8:32 AM

Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.

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April 29, 2011 8:06 PM

The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

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May 1, 2011 8:03 PM

Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

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May 22, 2011 6:52 PM

This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like 'Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of "neighbors" will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune "Social" is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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