Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Categories: Zeta Interactive

Is GM’s “Reinvention” Ad Campaign Working? Study Says: Maybe!

Posted by: Jon Fine on June 18

Earlier this month, I expressed some puzzlement over the new GM “revivention’ ad campaign (and accompanying Web site). I was having a hard time deciding whether or not they ads...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



BW Mall - Sponsored Links

Buy a link now!