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Categories: Super Bowl Ads

A Super Bowl Full Of Bad And Clumsy Ads

Posted by: Jon Fine on February 01

My BusinessWeek colleagues Burt Helm and David Kiley--proprietors of this fine blog--were kind enough to let me crash their annual Super Bowl party. That is, I crashed their annual Super...

Super Bowl Ads Notch Boffo Nielsens

Posted by: Jon Fine on February 08

I kind of hate to put myself in the position of defending something as quaint as the 30-second TV ad, but when data comes over the transom showing just how...

The Super Bowl, Its Ads, And The Fuzzy Line Between Pro And Amateur

Posted by: Jon Fine on February 05

The Doritos consumer-generated ads (please, someone invent a better term than that) that ran in the Super Bowl were not among my favorites of the game. But that’s not the...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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