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Categories: Political Advertising/Marketing

Thinking (Way) Ahead: Future Problems Sighted For Obama’s Slogan, But Not So Much For McCain's.

Posted by: Jon Fine on October 30

There’s only, oh, a hundred-plus million people who still have to actually vote and stuff, and we all know that anything can happen between now and Election Day. But, let’s...

Political Attack Ad Of The Day

Posted by: Jon Fine on October 24

It makes a political junkie's heart swell with pride when the day's best/craziest attack involves his hometown's Congressman. Democrat Linda Stender is running against the incumbent Republican Craig Ferguson in...

This Just In! Political Ads That Aren't Terrible!

Posted by: Jon Fine on October 22

Oh, for God's sake, of course it's a joke, because there are fierce laws that prohibit any non-awful political ads. Nevertheless, BuzzFeed finds a new path to the imaginary waterfall...

Trashing Political Ads, And Then Untrashing Them

Posted by: Jon Fine on October 15

I was on this panel earlier this week at a confab Digital Hollywood put on regarding politics and the media. This panel was about political advertising, which allowed me to...

Obama, Berlin, And A Very Lame Attempt At Parody

Posted by: Jon Fine on July 29

A friend sent the following video to me and asked "Does it suggest he is a commie?" To which I replied "It does. It also suggests that drug use is...

Political Ad Primer: This Is Not The Way To Do Damage Control

Posted by: Jon Fine on May 19

A pre-talk show Jerry Springer, during his unsuccessful 1982 Ohio gubernatorial campaign, admits to Spitzer-esque indiscretion:...

Top Political Consultants Feed Concerns No Politicos Understand How Advertising Has Changed

Posted by: Jon Fine on January 08

In a New York Times Op-Ed piece from last Sunday, Mark Mellman and Michael Bloomfield, the top execs at political strategy and consultant Mellman Group, divined a crucial truth about...

Yesterday, Flyers Placed On Your Windshield. Today, Google Text Ads

Posted by: Jon Fine on October 22

Mickey Kaus annotates an example of using a newish channel to smear dirt on political opponents, and how said example increasingly demonstrates the futility of some campaign finance reform efforts....

I Don't Care If It's 2007. This Is Still The Best Campaign Song Of '08

Posted by: Jon Fine on September 25

Hillary Clinton chose a freaking Celine Dion song for her campaign theme. Hip-hoppers Roy Shivers and King Solomon roll their own for GOP Presidential candidate Ron Paul. And it’s awesome....

On Second Thought, Maybe Political Attack Ads Aren't So Bad

Posted by: Jon Fine on April 03

At least when they're applied to musicians....

Democratic Party's Media Bias Revealed

Posted by: Jon Fine on March 23

The just-out Rolling Stone has an interesting piece that points to an achilles heel of Democratic Presidential campaigns: the media consultant. Money quote (emphasis mine): The party's campaign strategists operate...

The Selling Of Barack Obama

Posted by: Jon Fine on January 18

Good Jeff Zeleny piece in the New York Times today, which without coming right out and saying it nevertheless neatly encapsulates the (very bad phrase alert) marketing pitch behind Barack...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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