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Categories: On Demand

A Misapprehension of On Demand

Posted by: Jon Fine on November 29

Am I totally wrong here, or is TiVo's idea to make TV ads searchable a screwy misunderstanding of what on-demand is? TiVo's move is based around an advertiser's ego-move--the assumption...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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