Categories: Next-Gen Marketing

Forget The Band. Just Make The T-Shirt.

Posted by: Jon Fine on July 31

Rob Walker has an excellent piece in yesterday’s New York Times magazine, concerning what he calls the “brand underground”--a consumer counterculture as practiced by the sort of hipsters who once...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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