Categories: Mobile Advertising

Advertising '08 Outlooks: Digital Maybe, Local Maybe Not, Mobile No Way

Posted by: Jon Fine on November 06’s David Kaplan did a nice writeup of a panel on ad spending that I moderated for yesterday's ad:tech conference, for which I am grateful. Not just for the attention...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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