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Categories: Magazines

Magazine Circulation Bummer List, First Half ’09 Edition

Posted by: Jon Fine on September 01

The following magazines missed making rate base for the first six months of 2009, according to the figures released yesterday by Audit Bureau of Circulations. Which means what? “Rate base”...

Magazine Shutdowns, Magazine Layoffs, And The Looming Pullback In Automobile Advertising

Posted by: Jon Fine on November 19

In recent days, there have been layoffs at Forbes, Time Inc., Conde Nast Publications, Bauer Publishing, The Economist, and Hearst Magazines. In the past 24 hours, Time Inc’s Cottage Living...

Magazines And Web Strategy, Or The Lack Thereof

Posted by: Jon Fine on October 23

My pal and former boss, Ad Age Editor Jonah Bloom, came back from this month’s American Magazine Conference with some tart thoughts regarding the gap between what magazine publishers have...

Magazine Death Pool's Grim Reaper On What Market Woes May Mean For Mags

Posted by: Jon Fine on September 24

There is, you may have heard, much tumult in the financial markets. Ad Age had an interesting story this Monday on what the fallout for media may be, in terms...

Department of Puh-leeze

Posted by: Jon Fine on June 05

In an attempt to piggyback on a certain starlet's notoriety (in a manner nearly as naked as this post's), min starts hyperventilating about some completely spurious concerns regarding Lindsay Lohan's...

Breaking: Upcoming Launch Viv Magazine Actually Tries Something New

Posted by: Jon Fine on November 01

The latest take on the digital magazine is here—and, perhaps unsurprisingly, it is coming from outside the extant magazine-industrial complex. Viv is an independently published health-and-wellness play with certain New...

Time, Yes, But What About Life?

Posted by: Jon Fine on August 17

Time Magazine to change its publishing schedule to hit newsstands on Fridays starting next year. Sounds familiar to BusinessWeek, at least; we come out on Friday too. There's just one...

This Just In: Grandiosity, Back-Stabbing Found At Prominent Conde Nast Magazine

Posted by: Jon Fine on July 21

The New York Post's Keith Kelly comes up with one for the archives today, in a tighly-wound tale of recriminations and slashing ripostes at Vanity Fair. Worth reading in full...

This Is Just An Excuse To Link 'Us Weekly' And 'FBI Investigation' In The Same Headline

Posted by: Jon Fine on July 05

Forget the New York Times and the Bush Administration; forget the words slung between the Times and the Wall Street Journal. Jossip is onto the real story: Who hacked into...

One Question Settled Regarding Conde Nast's Business Magazine

Posted by: Jon Fine on June 05

I still think they should have called it Conde Nast Currency. That the company renewed trademarks on that name late last year had me convinced for a time that that...

Any Headline Suitable For Felix Dennis Is Inappropriate For BusinessWeek, So This Is What's Going To Go In Its Place

Posted by: Jon Fine on April 05

The New York Post’s Keith Kelly nails down a mag biz story long rumored, long expected, but never confirmed before: Felix Dennis to sell his Dennis Publishing unit in the...

Magazine Circulation Bummer List

Posted by: Jon Fine on February 21

Magazines sell ads based on rate base. Rate base is circulation you guarantee to advertisers. If you miss rate base, your advertisers sort of have carte blanche to make your...

Budget Living By The Numbers

Posted by: Jon Fine on February 15

Budget Living magazine died, not particularly quietly, on Valentine's Day. This follows a moderately illustrious three-year run in which it won Launch of the Year honors at Adweek and Advertising...

Celebrity Mags: At Long Last, The Backlash?

Posted by: Jon Fine on November 15

TV Guide's celeb-weekly offshoot Inside TV, which launched in April, was put out of its misery today. At long last, the air is going out of this bubble. In 1999,...

Grumpy Old Man Of The Day, Part 2

Posted by: Jon Fine on November 08

My most recent BusinessWeek column is about George Lois. Lois, who's had a hell of a life, managed to be at the epicenter of the ad world in the '60's...


Posted by: Jon Fine on October 19

The subject of brand integration--the polite term for "product placement"--in magazines came up quite a bit at the American Magazine Conference. There were plenty of pieties from top magazine executives...


The media world continues to shapeshift as new forms arise and old assumptions erode. On this blog, Bloomberg Businessweek will provide sharp analysis and timely reports on the transformation of this constantly changing terrain.



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